Are you the fan of Lady Gaga of Taylor Swift If yes, you should have visited the fan page of them  Dear Marketing friend, The web is changing. But this will help you keep ahead of the game. No doubt you've noticed that the big players in marketing are now embedding their entire web site into their Facebook fanpage.

This is because they recognise that for some people the internet is "Facebook". Look at TV advertising and see how many no longer carry their web address but instead have the link to their facebook page. And with all the rumours that Facebook could be planning to enter the search engine market - you can bet its going to pay to have as much of a presence on Facebook as possible.

But up until now embedding pages and sites in Facebook has been a pain in the backside and many companies have cashed in offering services and hosted solutions to help with this. But those solutions are all flawed...

Here's why;

Many people confuse tags with keywords and it is no surprise as it can be quite confusing.

Lesson # 1: A tag is NOT a keyword ... A tag is a categorization system used to organize information within a network (or blog).

Lesson # 2: Do not attempt to stuff keywords into tags or you'll shoot yourself in the foot. Tags should be no more than 3 words in length... It is actually better to have 1 word tags as most networks categorize 95% of their content under 1 word tags.

Examples...

Let's say that you have a new article you want to promote though Synnd...

That article is about "Labrador Retriever clicker training"

This is also the key term you would like to "rank for" in the search engines. To rank for this term be sure to include it in your META title and META description and also mention the term naturally throughout the body of your content. You may include this term as a tag on your own blog which can be beneficial but don't force it on the social networks.

When it comes time to add the campaign to Synnd you DO NOT want to enter this key term as a tag... Remember... Keywords are NOT tags and tags ARE NOT keywords.

So how should I tag this?

You want to include 1 word tags (ideally) that contain "trigger" terms that would pull up your content if someone were to "search" for it within the social networks.

For example...

I want my "Labrador Retriever clicker training" article to appear whenever someone searches for the following terms:

dog, clicker, training, labrador, retriever, lab

Some people may search your term exactly "Labrador Retriever clicker training"

Most will enter variations of the term like:

lab, labrador training, how to train a labrador with a clicker, etc.

If you enter 1 word triggers then your content will come up no matter what they query. So if you want your content to come up no matter what then enter tags like:

dog, clicker, training, labrador, retriever, lab, train, dog training, clicker training, etc.

DO NOT try to stuff your keywords in the tag field or you will have problems not only with Synnd quality control but in the networks as well...

They actively watch for people trying to stuff keywords in tags and they do consider it to be spam. They consider it spam because tags are a way to categorize content so it can be found easily within their network. Tags are not a way to gain a boost in the search engines by stuffing keywords.

Feel free to use keyword driven tags on your own blog but don't do it in the social networks and don't do it in Synnd.

Content syndication may very well bring traffic flowing back to your site in massive waves but how do your landing content syndication pages receive that traffic?  Even if you think that you have a strong sales message and a great opening hook, you need to question whether or not you’re really reducing the friction and anxiety of your prospects when they hit your landing page. 

Content syndication can bring the rain but it’s up to you to make sure the crops grow.

This article takes a look at the importance of Onsite SEO Optimization and how the search engines are changing It’s no longer just META tags

Improve Rankings through Inbound Links search engine experts agree that the rankings of your web site is 10% due to on-site optimization and 90% dependant on the quality and quantity of links back to your site.

Each inbound link is considered a "vote" for your site, and the importance of each vote is determined by a number of factors including publisher PageRank, content relevance, and anchor text. PostLinks is designed to give you the highest quality links at the lowest cost possible.


* High PageRank Publishers - PostLinks only accepts Publishers who are indexed in Google and have a PageRank of 1+.

* Relevant Content, Packed with Keywords - Categories keep surrounding content relevant and Article Posts give you full control over the content in which your links are embedded.

* Customizable Anchor Text - Through PostLinks, you can easily specify the keywords and keyword phrases you use to anchor your links.

When people search for information on the internet, they make use of search words that will enable them to find what they are searching for Knowing that different users make use of different terms is vital to being successful using SEO and article marketing

Read This Value of Bookmarking/Social News One of the most FAQs we get: How can I measure the value of BM and SN campaigns?  We will be adding this to the training, but for those already actively using SYNND, you may miss it. There are some HUGE changes that have taken place as it pertains to rankings, links, etc.  We will be sharing a webinar that goes into more detail, but here are some takeaways:

1. Traffic and social engagement matter more than just links. Why?  Because anyone can create a link, but if people do not care enough to click through, there will be less value.  Now, this is a general statement, and is not to say that it has none, but if you were Google, isn't your goal to place more value on what content consumers care about?  Should you focus more on link building than content marketing?  Yes... we're leading the witness.  You can actually get both... we discuss on the webinar!

2. Traffic and social signals must balanced.  If you are trying to build social signals at a rate that is more than a few percent of your total traffic on your website, this is unnatural.  You will not be fooling Google. What should your goal be and how can you get even more out of SYNND... stay tuned for next week's webinar!

3. Regardless of whether you see links in Google Webmaster Tools, bookmarks and social news DO ABSOLUTELY HAVE VALUE!  References to your content ARE gathered and accumulate.  These are called Citations/Mentions/Shingles.  The number of times your website/content is mentioned builds.  What you must understand is that it is a marathon, not a sprint.  This is why you MUST use these modules and not just think that only Facebook, Google +, and Twitter matter.  Google will prove it to you: https://sites.google.com/site/dofollowbookmarkingsitelist/

Keyword research is the most fundamental marketing activity to any successful online business Keyword Research - A Critical Skill For All Successful Internet Marketer

What a strong statement -

Don't spend money on keyword tools. Just use Amazon, the Google Adwords tool, the Godaddy Bulk registration tool, and Google to find great keywords. There is a paid alternative called Longtail Pro, but it's not necessary until you're making money.



Mike From - mikefrommaine.com A Close Look at Niche Marketing Tools I Use To Make Niche Sites This process shouldn’t be too complicated and there are plenty of free tools that you can use too. Links mentioned in video: Adwords Keyword Tool

Your very own mailing list is the most critical asset you will have as an online business owner. The amount of traffic you direct towards your ‘opt-in’ along with the number of subscribers on your list will have a direct impact on how successful you are in making a significant income online. In many ways, your list represents the size of your market reach. As such, list building should be one of your top priorities when developing and implementing your marketing strategies. It's a beautiful Sunday morning and I won't want you to spend all you time reading emails and doing nerds stuff (which I'm doing this morning) so I'll keep this short and to the point...
 
"Money is in the list..." "Build the list...it's the most important asset of your business" Now I'm sure you've heard both these lines a gazillion times from pretty much everyone working in our industry what they don't really tell you is how you can build that list...right? So I shot this quick video on how you can build your list from your blogs and get 10 times more optins and subscribers that you get normally...PLUS get my Optin Pop-up plugin for free at the end of the video.



Here are 6 ways for you to approach list building effectively.

How can I use RSS?

As the popularity of RSS grows rapidly, people continue to search to understand how they can benefit from this growing standard. To answer this question we need to look at it from a couple of different points of view.
RSS for Content readers:

First we will start with the content reader. RSS allows you to subscribe to the information that you want to see and read about. RSS allows you to subscribe to the information that you want to see and read about by using an RSS reader, also called an aggregator. Once you find the feeds that interest you and subscribe to them, you have easy access to a headline, brief description and a link to the complete source, if you want to read further. With so many feeds available, finding the RSS feeds that you are interested can be a little tricky.

Most large websites now offer RSS feeds. Look for RSS, XML, or the RSS symbol to indicate the availability of RSS feeds. Many sites also offer a button to directly add the feed to your favorite reader. In addition to simply surfing for RSS feeds, there are an increasing number of RSS Directories that specialize in helping you to find the RSS feeds that interest you the most.

RSS Directories like Feedage, help categorize and allow you to search for feeds with specific content or focus.

RSS for Content providers:

For content providers RSS allows you to widely distribute a headline, brief description and a link back to your content. This is syndication. There are many ways to get your content syndicated, starting with making sure you have good, clear links on your website that can be followed when a user is browsing your site. Offering a subscribe button to automatically add your feed to the major readers simplifies the task for the content reader, increasing your probability of getting syndicated. Another way to make sure your feed is getting the widest audience possible, is to submit it to the major search engines and the major RSS directories.

RSS is working to help manage the huge amounts of information that is being generated daily, making it easier for the content readers to find quality content and for content providers to connect with their target readers..

About the author:
Mark Savoca is the owner of Feedage.com. Feedage is a free, fully categorized RSS directory.

Follow This link to Understanding RSS Feeds!

Google Friend Connect lets you grow traffic by easily adding social features to your website. This means means more people engaging more deeply with your website -- and with each other. In this video, Google Product Marketing Manager Mendel Chuang gives a short introduction to Google Friend Connect.












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Step 6: Pimp out your profiles Customize your profiles frequently to test your creative limits and teach your brain to adjust to and control situations. For an even bigger challenge, build your own social-networking site to give your fellow social media users a new opportunity to charge their brains.
Following these basic steps when starting your new company can help ensure your long term success.

Get organized. I am a firm believer that your environment is conducive to your success. So get organized and be professional. Get a date book or app on cell phone that will handle your scheduling and serve the reminders. Treat this area of your home like your business. Do you want t o come in your office an see dirty laundry and the kids toys all over the floor? I also advocate going to work in the other room dressed professionally. Don't start making calls in your PJ's.

Get on a budget. You should already be on one personally and a business is no different. This would be part of the business plan. Optimally, I would get out of debt first before launching a business.

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