Copywriting Secrets – 3 ways to sound sincere (not that smart the first time, not that dumb the second)

by Craig Garber on October 11, 2010

Most sales letters aren’t very good.  And in fact, in the business oppty. marketplace, most sales letters are pretty close to awful.

And here’s why: when you’re writing to someone, you want to speak to them the same way you’d speak to them in person.  And I don’t know what you’re experience is, but I’ve never met anyone in my life, who’s sat down and spoken to me, face to face, and said things like this: “It’s Incredible!”  “You do nothing and money just comes to you!”  “I got to go to Hawaii… and I did nothing!”  “This is an amazing chance to live your dreams and make all the cashola you want, and it’s free!”  “Yes, we’ve never met, but I’ve devoted my entire life to helping people just like you, become free!”

When I read stuff like this, I feel dirty — like I need to take a shower.

Let me correct what I said a minute ago: I’ve never met anyone in my life who’s spoken to me like this… and then walked away with any of my money in their pockets, is what I should’ve said.

And this is what’s going on with all these sales letters.  No one’s really selling much of anything, because people really aren’t as stupid as you think they are.  Or… put it this way – they might not be that smart — the first time… but they’re not going to be that dumb, the second time.

Being “slick” might work the first time, but that’s probably not what you care about.  You want to know how to build long-term continuing streams of revenue and repeat business.  Not one-shot “wham bam thank-you ma’am” hits.


Of course.

And if you want to do this, then you have to be sincere and you have to SOUND sincere.  And you have to sound sincere in your own voice – not in anyone else’s. 

So here are three things you want to do, so your buyers truly believe in your sincerity.