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Rhys Wynne

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One of the easiest ways to increase your revenue on your blog is with delegating a small area of your blog to banner ads Banner ads are vital for growing blogs for revenue as they are often a lot more stable than affiliate programmes, and can lead to a higher income than cost per click networks

Efficiency - What's the Best Value? In addition to efficacy, the cost of getting results, or efficiency, should be given significant consideration for what to include in your marketing mix. Marketers are continuously tasked with doing more with less, so finding the most cost-effective methods for getting the greatest results is the holy grail for marketers.

Cost Comparison of Various Marketing Channels

Cost is typically touted as a large benefit of inbound marketing while being a barrier for choosing more costly outlets like TV and print media. To get a better sense of the efficiency of different channels, let's look at the potential costs of a campaign designed to generate awareness.

CPM (cost per mille) is commonly used across a variety of ad mediums to measure the cost of a thousand impressions.

CPM = (Cost of Ad x 1,000)/Audience Size

In the ad-buying world, this is used to measure the efficiency of an ad medium. Focusing on this CPM makes sense for campaigns that want to achieve high awareness by getting a message in front of a substantial audience.

Since so many variables impact the actual CPM rate you would pay for a given medium, the chart below should be used for informational purposes only. However, these figures do give an idea of the huge difference in the price you will pay to reach a certain audience size across various advertising and marketing channels.

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