Every business has competition. And competition is really healthy when you think about it. It inspires you to do better and keep on improving so you can achieve more with every passing day.

When you are in the planning stages of setting up your business, you will need to do a lot of serious thinking to make sure that you are heading in the right direction. Many people are in such a hurry to set up their business and start selling their products or services that they run into problems later on. Take time to plan carefully while you can – it could make a big difference to the level of success you experience.

The need to stand apart from your competitors is vital. If you offer the same as they do and there is nothing to differentiate you from them, you will have trouble maintaining a healthy business that goes from strength to strength. Just think about how you can stand out from the crowd. It can be done in a number of ways.
Years ago sticks & stones hurt my bones, today no one ever calls me names - I learned we really are what we eat
The most important thing to realise is that this exercise is not a one off affair that should be thought about when you are setting up your business to begin with. It should be an ongoing effort that sees you making changes and developing your business more and more over time. You should constantly analyse your business and ask yourself what is working and what isn’t. What can you change or improve to get even better results?

This is true regardless of how successful your business might be. It is easy to sit back and enjoy things when people are choosing you over the competition. But you can be sure that your competition will be working hard to figure out how they can take your place. If you aren’t working to keep ahead of them you will soon fall behind.

Look at every aspect of your business to see where you can creep ahead. Can you make changes and improvements to your customer service to stand apart from the rest? How about trying to develop add on products that go alongside your main offering? Could you adjust your pricing to offer a better deal, or bundle other additional offers in with your main one?

A lot will depend on the nature of what you sell. But services should be regularly reviewed in the same way as are products. It doesn’t matter what kind of commodity or service you are selling – all that matters is that you are offering more than your competition in some way. And remember that this doesn’t necessarily mean in a monetary sense.

In the end the most important thing is to focus on that ongoing requirement to learn more about your business and your customers. The more you do this the more knowledge you will gain about your business. Better that you know it inside out than your competitors?

You might be surprised to learn that knowledge really is power, and it can help you to create a solid and lasting business to be proud of.