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This article takes a look at the importance of On-site SEO Optimization and how the search engines are changing. It’s no longer just META tags.


Getting to the top of Google, Yahoo and MSN is actually an incredibly difficult process involving a great deal of research, analytics and it can take anything from a few weeks to a few months to get there. Today as more and more companies look to get their site top ranked, more and more websites are neglecting the importance of On-site SEO Optimization.

Onsite SEO Optimization is perhaps the most accessible form of search engine optimization(SEO) and because of this, it’s also the most neglected because most people think that it really is just a piece of cake. The reality is however, that good on-site SEO optimization involves more than just ensuring a sites markup is W3C compliant, it involves everything from creating site-maps to minimizing site load time.

Historically, many search engines were pretty basic in their review of a site. They took a quick scan over content and that was about it. Today however things have changed as search engines begin to parse pages not just for content, but for accessibility, usability and to ensure that the site is actually valuable for users.

To this end, on-site SEO optimization has become vitally important. Ensuring that information is well-presented, well-linked and standards compliant is now a major priority as quite simply, if you can’t take the time to verify the on-site SEO optimization of your website, then the search engines won’t take the time to index your site.

Ensuring that every page is optimized for the search engines is a time consuming and laborious task however the results really do pay for themselves. Many search engines in fact give well-optimized sites extra features in the listings such as video pages, and additional links which do a great deal to catch a person’s eye.

Search engine professionals will tell you that the importance of a well-optimized webpage is the most crucial part of search engine optimization as without it, executing the remaining parts of a SEO campaign is nothing but a waste of budget.

Today there are many on-site SEO optimization companies out there offering a variety of different services. Many of them offer a free site review, which is essentially a quick scan executed by some retail software. If your business is reliant on its website, then it’s important to allocate a reasonable budget to its promotion. On-site SEO optimization is a part of that promotion and cutting corners here can lead to major ramifications further down the road. Ultimately, it’s best err on the side of caution by choosing a company you can trust, who has an experienced portfolio and can prove themselves before you handover the money.

Today there are many onsite SEO optimization companies out there offering a variety of services. When you’re looking for some help, there are countless companies ready to lend a hand. While for the most part, most of them are reputable and can deal with any SEO issues you may have, there are a few rogues out there and it’s important to be ever cautious.