It seems that every day we are reading more information about SMS advertising and text marketing and how it is revolutionizing the way we communicate. That is no understatement. Mobile users have spoken and the clear choice for staying in touch with customers and church members is by text alert messages.

This is huge considering the fact that about 281 million Americans have mobile phones and carry them at all times. That is an amazing 90 percent or more of this country who depend on their cell phone to text people, search the internet and find out what discounts are available from local businesses.

And what is interesting is that nearly 68 million people or more have received some type of SMS marketing campaign or text alert from some type of business. The surprising number of them all is that almost 15 percent of these mobile users have responded to these mobile coupons as known metric studies have shown.

These non-intrusive types of text messages, also known as SMS, allows short messages usually with a maximum of 130 to 160 characters to be sent from one cell phone to another or from a mobile text marketing platform leased by a business, charity, school or church.

Businesses and church organizations are finding more and more important uses for this SMS software each day they use it. Both entities as well as cell phone users embrace this innovative technology with open arms.

Not only can you send regular text, but SMS software has the ability to send text SMS messages with website links, contest invitations, important sermon and religious notices, mobile coupons and announcements for charitable events.

The 21st century has arrived allowing businesses and churches the needed ability to build a list of mobile users with their permission and then send important communication at the touch of a button.

For business owners who are already buying print ads or doing marketing on the internet cannot do without some type of SMS software in this day and age. Businesses will be surprised at how much more profitable these areas of marketing will be.

By simply putting SMS code such as text "kwiktext kwiktext (to) 368674" on any of these print ads, your new customer upon subscribing will automatically receive your business details and all parties are happy.

Real estate agents, restaurants, hair salons, auto repair owners, dentists and retail stores have numerous opportunities to reach out to their own type of client via text message from computer.

1. In order to make this work successfully, you first must choose a service with a 5 or 6 digit internet phone number and then pick a keyword to identify your business, school or church. Make sure the keyword is less than 10 to 15 characters and make it easy to remember.

2. To avoid one of the biggest mistakes you can make in SMS to Mobile advertising is make sure you give a new customer a strong reason to subscribe to your text message list. That means to make them an irresistible offer such as 20 to 50 percent off when you join our rewards club. Or $10 for a complete oil change by joining our auto rewards club. You get the idea. You will make more money in the long run.

3. To make this new service work for you, take about an hour of your time and put your keyword and text number in all your advertisements. This means your website, print ads, e-mails, letters, invoices, store receipts, record a new voice mail with your information, put it on your outside sign if applicable, all flyers, television spots and most importantly, business cards. Yes, that means printing new ones.

4. The last tip for all business owners is following proper protocol. This means that when a customer wants to quit your subscription and it will happen, make it simple for them to do so. Include at the end of every text SMS text message you send STOP2optout. They know what this means. Your system should do this automatically. You will keep all customers happy even if they leave. Remember, they could come back at any time.

It is quite clear that the world has gone mobile. And because of this, communication as we know it will adapt to this powerful medium and now your business can take full advantage of this SMS marketing and do so inexpensively. Isn't it time you do the same and go mobile with your advertising?

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