Most people would have never guessed in a million years that a communication platform called Mobile SMS marketing campaign or text marketing would become the number one choice over e-mail, phone calls and face-to-face conversation.

The magnitude this new communicative medium has had clearly shows that business owners in such fields as auto repair, hair salons and restaurants to real estate, dentists and retail stores better pay close attention.

And let's not forget about how important communication is with churches and schools. What an ingenious way for any church to stay in touch with their members alerting them to next week's sermon, upcoming fund raising events, daily prayer texts and other important religious notices.

Since an astounding 90 percent of the United States population carry a cell phone with them almost as if it were a third arm, this has led to the new communication paradigm shift that most consumers and now business owners must consider utilizing in order to "stay in touch."

Several wireless industry reviews have stated that about 98 percent of all mobile phones and smartphones are SMS (short message service) enabled thus making text SMS messages the most popular communication method already beating out video and e-mail.

Let's not forget that SMS text alerts are very easy to do especially since everything you need is available in that little computer device. There is no need for additional downloads either.

Then with the advent of unlimited text messages, there is no longer additional expenses for mobile users to send or receive multiple text messages. Plus, text marketing messages are not just for teens anymore. Over seventy-five percent of text SMS messages comes from those 25 years of age and older.

I think it is time for business owners and pastors to seriously consider the following statistics which will tell more of the story of mobile SMS marketing and SMS software.

Nowadays, talking seems to be overrated for millions in the United States. In fact, nearly 68 percent surveyed said they would rather send or receive a text alert for information on a subject they are interested in rather than speak with someone personally.

This data is crucial for those wanting to add SMS text marketing to their advertising arsenal. If more people want to text than speak, then give them what they want and perhaps everyone will be happy and more profitable.

But how often do these mobile users text? Approximately 65 percent of all cell phone users text on a regular basis which many studies show that is ten texts or more per day.

That is an amount not to be taken lightly. This should also tell local business owners and as well as those on the Internet if it ain't broke, why try to fix it.

This is where one-on-one dialogue is going so get with it. Furthermore, mobile ads or mobile coupons have a much higher redemption rate exceeding 9 percent on the average. Plus, cell phones are carried at all times and so are these coupons unless purposely deleted. Now, if you ask me, that's pretty good marketing.
Text Suite
In conclusion, there seems to be no tell tale signs of this impressive market or the idea of a text message from computer slowing down any time in the foreseeable future.


SMS advertising or text marketing is predicted to go from a solid $1.5 billion marketplace to a monstrous $12 billion in revenue by 2011. Now that your customer has gone mobile, shouldn't you?