There is o denying the fact that the advent of social media has had a huge impact on the life of most people around the world; from people who use it as their numero uno form of communication to those who are trying to make a quick buck through the use of social networking sites; the truth is that social media is here to stay and will continue influencing our lives the way it is doing today so if you are not using it to your benefit, you are missing a rather important boat, which you simply don't want to do so here is a look at how you can make the profit Gods smile on your business with the help of social media.
The elemental question that comes into play when you think about using social media for your benefit is if a particular social networking site such as Facebook is right for your cause? The answer depends on three factors and they are:
Does the site have enough members who are interested in your niche or the type of services and products that you are selling?
This is probably the most obvious factor that one would want to consider when thinking about the viability of a social medium for his/her business. The equation is quite simple, you would not want to aster your time and money advertising to a market segment that has very few people who would be interested in your products; one of the reasons why a Ferrari is marketed only to the market segment that comprises of the glitterati and the who's who of the society.
However, at the same time, to underestimate the impact of contacts on your business would be a expensive mistake. So, start by setting up your profile correctly and fin out about the number of people on a site who would be interested in your work, for instance , if your business offers plumbing services, you need to hop over to the home improvement groups and find out about the number of people who are; look at the marketplace page and your regional network; you are bound to find some people here who would be interested in your services; try to use subtle promotional tactics like creating a Facebook page and running an ad on it; or try a social networking conversation with some casual chitchat.
Do you Have an RSS Capable Website that is Updated Frequently
This is another question the answer to which can have a direct bearing on the the search engine position of your site. It is no secret that Google and the other major search engines have reserved a place of high importance in their algorithms for the 'update' factor; in essence, the more frequently you update the content on your site; the better will be your chances of reaching the top Google spots.
Now if you are wondering how social media can be of help in this scenario; this is how. If your site is RSS capable, you can add an RSS link to your Facebook profile; this way you can import your summaries and blog posts; you could also use applications such as Networked Blogs that will help you to get your blog posts to the people who would be interested in reading them.
Can you isolate the signals of your clients, associates and friends on Facebook and can you penetrate their noise This is probably the most understated use of the social networking site; however, you can get in touch wit a lot fo people that you admire for professional or personal reasons through Facebook. Instead of using dozens of applications and ending up posting span to some of the people you admire, you could use Facebook to act in the old world way by sending a letter out to people you want to communicate with and there is a great possibility that they will not only get back to you but depending on who they are; you may also be able to get some clients, gifts or advice from them. This is probably one of the greatest features of social media like Facebook; its ability to cement relationships and help its members establish new ones. Facebook often acts as an automatic ice breaker