Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to "Top Positions With Google" and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems..http://larrylmiller.com As the popularity of RSS grows rapidly, people continue to search to understand how they can benefit from this growing standard. To answer this question we need to look at it from a couple of different points of view.
RSS for Content readers:
First we will start with the content reader. RSS allows you to subscribe to the information that you want to see and read about. RSS allows you to subscribe to the information that you want to see and read about by using an RSS reader, also called an aggregator. Once you find the feeds that interest you and subscribe to them, you have easy access to a headline, brief description and a link to the complete source, if you want to read further. With so many feeds available, finding the RSS feeds that you are interested can be a little tricky.
Most large websites now offer RSS feeds. Look for
RSS, XML, or the RSS symbol 
to indicate the availability of RSS feeds. Many sites also offer
a button to directly add the feed to your favorite reader. In addition
to simply surfing for RSS feeds, there are an increasing number
of RSS Directories that specialize in helping you to find the RSS
feeds that interest you the most.
RSS Directories like Feedage, help categorize and allow you to search for feeds with specific content or focus.
RSS for Content providers:
For content providers RSS allows you to widely distribute a headline, brief description and a link back to your content. This is syndication. There are many ways to get your content syndicated, starting with making sure you have good, clear links on your website that can be followed when a user is browsing your site. Offering a subscribe button to automatically add your feed to the major readers simplifies the task for the content reader, increasing your probability of getting syndicated. Another way to make sure your feed is getting the widest audience possible, is to submit it to the major search engines and the major RSS directories.
RSS is working to help manage the huge amounts of information that is being generated daily, making it easier for the content readers to find quality content and for content providers to connect with their target readers..
About the author:
Mark Savoca is the owner of Feedage.com.
Feedage is a free, fully categorized RSS directory.
By subscribing to an RSS feed on a website you can keep abreast of any changes regarding the websites new content, additions of new products, special sales and other relative information which may keep a reader informed. With this feature you can scan through a number of different articles, and if your pressed for time, you can choose a more convenient time frame to access the website source for additional information.
There are a number of benefits that both the user and the publishers can enjoy.
Some feeds are merely for the convenience of the users, with updates about the weather in your local area, local news, and new videos or software upgrades and a host of other interesting subjects. This information source is an excellent way to keep up with the latest updated information on your subject of interest.
RSS feeds will save you an incredible amount of surfing time, since the feeds will provide a summary of related articles that normally you would never find in the vast jungle of information found online. This will allow you to prioritize your time and activities, and still allow you to keep informed without any sales pressure from the normal website advertisements.
As the user you will have a much broader free hand to choose which website to subscribe to using only the RSS function which you can change at any time without a lot of emails trying to get you to come back to a website for additional product offerings.
You will enjoy the lack of clutter in your email inbox. An email address will be required to enroll in an RSS feed aggregator, however, RSS feed do not use your email to send updates. You are in total control of how long you want to subscribe to any given RSS feed.
You won’t have to worry about spam. RSS feeds are spam free. These feeds are kept totally safe from any form of spam emails because your email address is not used to send updates. You must click on the RSS feed button to gain access to the information.
There is no pressure to try to get you to re-subscribe if you decide you don’t want to be bothered with information about a particular subject matter anymore. You merely delete the RSS feed from your aggregator. No hassles to unsubscribe; what a wonderful concept.
RSS feeds may be used in promoting a new product or service by posting news in a website with an RSS feed. You can keep updated on these latest additions without being bombarded with junk emails and spam.
Feeds are advantageous to both the web users and the website owners. The advantage here for the website owner would be that, only the interested individuals will respond. However, the advantage for the user would be; the users only click on the feed if they’re interested in that particular product or service.
There are few drawbacks to the website owner when using RSS feeds. The big disadvantage would be the lack of public awareness of what this remarkable function of marketing really accomplishes. Some of the old school; still prefer emails. The use of images, graphics and photos do not appear on an RSS feed which may be unacceptable for some businesses as well as some users.
From the business standpoint, publishers can’t determine where their traffic is coming from or the frequency of visitors without some pricey tracking systems. This may be a detriment to the website owner because they won’t know a reason why a subscriber decides to no longer use their information feeds. With these statistics, the website owner may not be aware of ways they should improve their advertising.
RSS feeds may create excessive demands on the servers due to possible higher traffic so the website owner must have adequate resources to accommodate any unexpected demands on their server. If you’re not sure whether this may be a problem or not, you may want to verify you have enough resources available before the problem actually occurs.
RSS feeds are a viable function that should be incorporated into your everyday marketing strategies. If you’re not savvy on all the benefits feeds can provide for your business, go to your favorite search engine and do some serious research on this subject. If you have more than one website, you may want to try feeds on one site and then compare both sites and see which one works for you. Simply click on the banner or link below
