Neil Clark writes articles on Affiliate Markering. See more articles here on Affiliate Marketing. You can also see many more down-to-earth tips and techniques on affiliate marketing, including video turorials. Just go to http://www.NewStyleRevenue.com.
By Neil Clark
Published on 03/1/2010
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Writing articles is a great way to promote your affiliate business. How
can you make sure, however, that you get your message through to your
readers? Here are 6 tips to help you make your articles easy to read.
1. Open your article with a statement about a situation. Next, pose a
problem that arises from that situation. And finally, tell the reader
you have a solution. This is a good way to introduce the topic, so it
can also be used as your separate summary text (where that is required).
2. Use bullets or numbered lists. They break up blocks of text into
definite sections that are visually obvious. And, people just love lists
of things - they appear to be so organized.
3. Try to avoid complicated or high-sounding words. Keep the whole
flavour of your articles simple and to-the-point. If you use words that
some people are not familiar with, you will lose them. They may not even
make it to your resource box at the end of the article. And remember,
your resource box is where your affiliate link is. They definitely need
to make it to there!
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Writing articles is a great way to promote your affiliate business. How can you make sure, however, that you get your message through to your readers? Here are 6 tips to help you make your articles easy to read.
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Here are 6 tips to help you make your articles easy to read.
1. Open your article with a statement
about a situation. Next, pose a problem that arises from that
situation. And finally, tell the reader you have a solution. This is a
good way to introduce the topic, so it can also be used as your
separate summary text (where that is required).
2. Use
bullets or numbered lists. They break up blocks of text into definite
sections that are visually obvious. And, people just love lists of
things - they appear to be so organized.
3. Try
to avoid complicated or high-sounding words. Keep the whole flavour of
your articles simple and to-the-point. If you use words that some
people are not familiar with, you will lose them. They may not even
make it to your resource box at the end of the article. And remember,
your resource box is where your affiliate link is. They definitely need
to make it to there!
4. Keep your sentences short. Short sentences have much more impact
than long ones. Always look at the length of sentences when you review
your draft article. If any sentences go for more than 20 words, see if
you can shorten them. You will often find words or concepts that are
unnecessary and can be removed. If any of your sentences go over 40
words, apply some major surgery. Be ruthless!
5. The next thing to look at is paragraphs. Right - you guessed it
- keep them short. When you review your finished article, there is a
trick you can try. Half close your eyes and just look at the pattern
that the blobs of paragraph text make on the page. Do you see one that
seems too big? OK - make 2 paragraphs out of it. In fact, it is often
good to have an occasional one-line paragraph. It breaks the page up
nicely.
6. If appropriate, give a live example; some little story that
makes the point. I once gave one of my draft articles to a 12 year old
to read. She stopped halfway through and asked me what the word
'retribution' meant. I told her it meant 'payback' and she said, "Why
didn't you say that?" See what I mean?
The way people read text on a computer screen is different to the
way they read printed text on a page. If you are reading a book, you
are generally quite happy to settle down to read page, after page,
after page of solid text.
Reading text on a computer screen, however, seems to be a much more
hasty occupation. We want to get to the gist of the data as fast as
possible. Think about how you react to opening a web page that is just
one big solid block of text. Ugh! But if it is broken up into short
paragraphs with some bullets and/or numbered sections, we feel a lot
more comfortable about reading it.