The Power of Facebook in Internet Marketing

Facebook today has more than 400 million active users, each with their own preferences and a member of one or more Facebook fan page. These facts alone made the likes of Toyota and Wal-Mart among others used Facebook as another tool to reach out to their customers for important updates. Web site owners too can use Facebook in Internet marketing to reach target audience interested about their niches.

Facebook Fan Page

For Internet marketers, the power of Facebook in Internet Marketing lies in what is called a Facebook fan page. Facebook fan page is a powerful and free Internet marketing tool to showcase a product or service and encourage interested individuals to speak their minds about it. You can update your Facebook fan page wall or your note about a new product, service, pricing, or promo you’re offering. So it’s really a free way to inform people that your product or service exists.

The best part about Facebook fan pages aside from they’re free is that Google index them like regular Web pages. Based on your keyword and your fans’ activities on your Facebook fan page, Google includes Facebook fan pages on its search results. This is one way of getting really targeted visitors to your website too. Facebook fan pages are open for everybody to view also – even those without Facebook account – so your presence is not limited to the 400 million Facebook users only.

Contextual Advertising Through Facebook

Google Adwords and Yahoo Search Marketing might have found their fiercest rival yet in Facebook. Because Facebook communities are so targeted among people with the same preferences and there’s 400 million of them, placing an ad on Facebook ensures your potential buyers will find you. The potential in Facebook advertising is enormous so that the likes of Coca Cola, Mictrosoft, and many others are now making their presence on Facebook.

Selling on Facebook Marketplace

Another perhaps directly felt power of Facebook in Internet marketing is through Facebook Marketplace. Today you can deploy Facebook as your next online branch to sell your product or your service. Because people can find your Facebook Marketplace page using search engines, it’s another way to spread your presence on the Web. And the targeted community of users on Facebook narrows your campaign and direct selling to people who are really looking for your service or product in the first place.

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If you’re looking for recent developments in your niche or the recent activities of your competitors, Facebook should be among the top sites you need to check. Your competitors are surely making their presence on Facebook so that use this opportunity to snoop around other online sellers tactics and gimmicks.

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Another potential of Facebook in Internet marketing is to network with other website owners that complements your product or to network even to your competitors themselves. It’s always good to be in the company of like-minded people when you engage in Internet marketing, and Facebook is the place to do it.

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