Frank Orman is the Managing Director of LeadGenerators, an SEO marketing agency providing travel marketing solutions online . LeadGenerators offers online marketing solutions to achieving first-rate sales conversions for your business. 
…Makes You Vulnerable to Violating the Critical 3 Golden Rules, that Cause 99% Of All Online Marketers To FAIL to Rank for a Significant, Profit-Pulling Keyword…
Golden Rule #1:
90% of keywords have no traffic. You MUST ONLY
target keywords that have significant traffic to make it worth the time
and effort the you'll need to invest to rank. Break this rule, and
you'll waste time and money ranking #1 in Google for a keyword that
nobody searches for (which represents 90% of all keywords)
Golden Rule #2:
Many keywords have POOR profit potential and POOR commercial value. You
MUST ONLY target keywords that will bring you in CASH, NOT just
traffic. Break this rule, and you'll waste time and money ranking #1 in
Google for a keyword that attracts only "TIRE KICKERS" and NOT BUYERS -
adding NOTHING to your bottom line.
Golden Rule #3:
90% of keywords are simply TOO COMPETITIVE to realistically rank for in
a short-period of time without significant effort, money and time.
Without a systematic competition analysis you will pick keywords that
are simply TOO HARD for you to make ANY HEADWAY for in the search
engines... and YOU
WILL FAIL!
Break this rule, and you'll shed blood, sweat and tears trying for months (if not years) to rank for a keyword, and SEE ABSOLUTELY NO RESULTS AT ALL, and scratch your head wondering why you never ever seem to crack the front page!
BUT FIRST… THE GOOD NEWS…
Your company, like ours offering travel marketing solutions online, probably has a Twitter account. You’ve read the How To guides and your posts are the right mixture of fun and informative, but how do you know anyone’s reading your links? Bit.ly is the answer, not only does it shorten your URL a la TinyURL but it also provides statistics on exactly how many people have clicked on the link that you tweeted. This helps you ascertain which links work and which ones don’t. For one of our clients, we found that posts about upcoming fiestas and festivals in their destinations received very few clicks. Whereas any posts that we had written about news stories and current affairs received plenty of clicks. The click-throughs are also analysed and we are able to see how many people are posting our links on Facebook or their Twitter accounts, and also what country the majority of the click-throughs are coming from.
Analysing our bit.ly data, we found that almost everyone clicked through to our links between 4.52 and 4.57pm. This would definitely show that most people logon to their Twitter accounts during the last ten minutes of the working day. Therefore, by moving our client’s posts to this time slot, we were able to receive far more clicks.
Technorati
As a company offering travel marketing solutions online, we write blogs on behalf of many of our clients. But here’s a scary statistic: there are more than 57 million blogs online. So how do you work out which ones are worth reading? A search engine specialising in blogs can help, and that’s precisely what Technorati is. Make sure that you add your blog to Technorati and not only will people be able to find you, but you’ll also start to reap the benefits. One thing that irks many SEO agencies about Technorati is that posts aren’t sorted by the keyword and instead are ranked on the time that they’ve been updated. But whilst keyword usage isn’t important, the words that you place in your tags are, as the indexing tool is based on how bloggers tag their blogs. So if you update your blog regularly and want more traffic, then make sure you list it onto Technorati.
Trending Topics/Hot Trends
Providing travel marking solutions online for a number of clients, we need to know what works and what people are talking about. For our US clients we use Google HotTrends to see the topics that people are searching for each week, we then try to include these terms in blog posts. For example, today’s Hot Topics are pigs and titillation! So writing a blog post on how titillating pigs are would get you extra traffic; well that’s the theory anyway! Google HotTrends has a UK subsidiary, but this isn’t shown on the home page. To access Google HotTrends UK you’ll need to click through on one of the American keywords, the UK HotTrends appear on the left hand side of the page in a column. Currently trending are Volvo and Australia, as many of our topics sell tours in Oz, we would tweet about Australia on Twitter knowing that people searching through the trending topics may pick up on this post. One of our clients specialises in courier jobs so a blog post about why Volvo vans are best for delivery work, would also be in order.
