Top Automated Marketing Strategies

# A Web presence that does more than show off your portfolio.
# Automated and systematic ways to drive traffic to your Website.
# Auto-responders to stay in touch with prospects and clients.
# A contact manager with "ticklers"/reminders to follow up with prospects and clients, and (ideally) a pipeline management system.
# Marketing collateral that you create once, expand to different media, and make available to your prospects.
# A marketing calendar.
# Outsourced marketing services.
# Referral systems.
# Billing systems.
# Templates of proposals and marketing collateral.
# A habitual way of interacting with prospects and clients.
# Your delivery system and methodology.
# Reputation and raving clients.

So, how did you stack up? Seasoned veterans should be employing almost all of these strategies, while rookies might have to use more manual methods to establish a quick foothold.

At the same time, the list shows the limits of automation in marketing your services. Like it or not, you still need to make marketing a top priority, and invest time and energy, during good times and bad, to manually grow your visibility in your target market.

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